☕ #37: Resonance
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Dear Podcast Connector,
I listened to a podcast episode yesterday that put into words ideas about podcasting that I’ve been trying to succinctly describe for years.
My heart soared and I literally stopped my walk, sat down, and started taking notes.
👏So this newsletter issue is applause to Jenny Blake (the Host) and Jay Acunzo (the guest) from Free Time with Jenny Blake. The episode is “Be Irreplaceable with My Creative Coach Jay Acunzo.” A new favorite of mine (Thanks to Maya). 👏
Here are timestamps to the most impactful moment. I hope they resonate with you too (see what I did there?)
(7:25) Why does who you reach AND how much your content resonates with them matter?
(12:30) What metrics can you use to measure resonance?
(20:44) What role do podcasts usually play in a marketing funnel? (It’s not at all what you think!)
🤯 Reaching the right listeners AND hearing from them is hard work. Don’t do it alone.
Here’s what I can do for you and here’s how to message me.
I look forward to working with you!
(38:32) The three P’s of podcasting. Hint: the first one is process. That’s also the least impactful one!
(44:18) What are the 4 layers in the Jay’s Audience Resonance Pyramid?
I’ve got to be honest with you. I’m pondering the idea of turning Podcast To Connect into a connection focused podcast review newsletter. I’d be outlining key moments from podcast episodes that focus on the connection aspect of podcasts (THE part that keeps me in the space).
Thoughts?
Have a lovely weekend. See ya again on Tuesday.